As Digital Manager at the Center for Reproductive Rights, I worked alongside litigators, policy advocates, and our media team to shape public narrative and engagement during one of the most consequential reproductive rights cases in recent U.S. history.

My contribution included:

• Developing strategic narrative framing for a high-stakes national moment

• Creating campaign messaging and toolkits for partners and broader networks

• Leading digital strategy that balanced urgency with care

• Supporting rapid pivoting as the political and media landscape shifted

Highlights:

• 30% growth in supporter list size

• 150% direct return on ad spend

• Campaign toolkits shared by 30+ community partners nationwide